Source: Generaccion.com A week ago I commented on the possibility of using the Nobel Prize momentum to shore up the local literature, plagued by piracy, laziness and the easy mercantilist.
But apparently things do not change, at least in the short term.
An example is the marketing of Celtic Dream. A few days ago appeared as headlines in some news and news-day-oh "release" of the novel in pirated version. But we all know that the issue was a matter of time. Shocked and is useless to say that the illegal version is missing pages or typographical errors, this argument may matter little to many buyers, who put the price to quality. Apparently the work has been re-typed and the text has been compressed to occupy less space, that would explain the 100 missing pages that argues the Peruvian Chamber of Books.
once worked in a transnational pharmaceutical corporation, where my sales went through the conflicts in values \u200b\u200bversus unit sales. That is, sell or sell short but very expensive but cheap. For products such as medicines, with a high social value, I always favored the sale of units, of course always lost in the discussions. Not yet reached the mass sale of generic and companies enjoyed a relative monopoly.
Applying the concept of the book as commodity , ie as a commodity subject to market fluctuations, leads to a conceptual error in a medium such as Peru, where piracy moves millions of suns and is an audience eager to consume, and where are surprisingly adept even in affluent areas. A parallel example is provided by the DVD movie market, evidence of this is the near extinction of such rental stores Blockbuster and the drop in movie attendance.
The Celtic Dream is a constantación you still do not learn. Its retail price is 69 soles (about $ 25). A bookstore chain promoted the pre-sale with 10% of off with pay status prior to launch. Initial sales at regular price has been spectacular. Days later, a supermarket chain offers them with 20% discount.
is true that one must respect the laws of the market. Until then good, but then I found out that Amazon offers the same book at $ 10.99, in a promotional package, with even non-application of charges by mail within the United States. When one wonders then why a society with greater spending power has increased facilities for obtaining the book, one can not but feel tricked. Especially if the issue that we Peruvians in Lima has been printed, ie has not paid any duty or transport.
comparison, the pirated edition with all the flats cost between 10 to 15 soles. Obvious reasons to predict where they will achieve more sales.
When the Blue Hour won the Herralde and a place called Dog Ear was a finalist in the same, the publisher Anagrama allowed local printing works at reasonable prices, I imagine to achieve widen the Peruvian readers and to mitigate the onslaught of piracy.
understand that international trade policies, in the case of continental Broadcast products, prices must be uniform par prevent smuggling. But there are ways, the Alfaguara publishing house has already had previous local experience with the launch of the Fiesta del Chivo MVLL itself in a cheaper paperback edition that included a hologram with the signature of the writer. A more luxurious edition, imagine the international price, also circulated in the market.
Unfortunately the current price of S /. 69 is still inaccessible to large masses of people already involved or who had become interested in reading building on the momentum Nobel.
fans and collectors, including myself included, have no problem getting a copy at the current price, but if the idea is to increase the number of readers, to spread the work of our Nobel and in any case "to increase market share," set the price to almost US25 does not seem an appropriate initiative.
Yesterday, the Alfaguara publishing house has announced the launch of a popular edition at a lower price, but within a few months.
A little late
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